Behind the brand


Luxe Eleven was founded by CEO Michelle Nicholson, A Toronto Creative and Entrepreneur. Being in the event planning industry, creativity has always been one of my biggest fuels.


There is nothing sexier to me than a schedule and executed vision. While always living in that truth, I wanted to create something that I knew would make people feel good; that made me feel good. My spiritual wellness journey has really brought forth my interest in how scent can be used for therapeutic benefits. Scent can bring forth such beautiful and calming energy which is a statement without words.


Living through a pandemic while still being fortunate to have my 9-5, there was one thing I did have a lot of, and that was extra time being home. So, I put that time into developing this extension of my brand. A range of products that gives you a fragrance experience you can feel. I really wanted to make sure there was something for everyone with this signature collection. The journey has taught me so much thus far.

I’m very grateful to be able to share and expand the brand with all of you – so please enjoy!

 With all the love & vibes.

Mich Xx



/fro͞oˈiSH(ə) n/noun

The point at which a plan or project is realized.